Why is Local Content Important for Your Website?
Your brand and your agents know the area best…so, prove it.
Gain a perspective on how the industry is misrepresenting local insights and losing trust with consumers.
Benefits of Having Local Content
Provide Local Insights
Local experts need to deliver information and data at a true local level, not city or ZIP code level.
Create an Interactive Experience
Keep visitors on your site longer, and learn how they are interacting with the local information you provide.
Capture Leads Earlier
Unlock a new category of leads that express interest in the area(s) they are looking to buy/sell. These leads are typically earlier in the process.
Increase Website Engagement
Adding dozens or even hundreds of additional pages, full of local content, is a great way to increase key website engagement metrics.
Be a One-Stop-Search
Don’t give any reason for a consumer to leave your site; when it comes to their search, and research.
Effective Client Nurturing
Use local content, and local insights, to drive continued conversations with your prospective customers.